Symantec moves off-shore (case)
"The problem with success" thought Gordon Eubanks “is you need to keep changing the game to keep winning". Gordon had achieved outstanding success in the software market in the US in a host of software product and utility categories (programming languages, antivirus, disk management and more). The company had developed in-house products and acquired competitors such that it was now the dominant supplier of these products in the US. What was left was the rest of the world; the question was how? The Symantec board was meeting to review plans for the next stage in the company's expansion. Their strategy was to transform Symantec from being a national leader into the global brand for computer utilities and productivity applications. The corporate target was to reach sales revenues of over 100 million a quarter within three years. International sales already accounted for around 5 million dollars a quarter over the last financial year and its value was growing but not fas...